Authentic Latino Storytelling

From 2021-2022, I reshaped La Vida Baseball's video content strategy, emphasizing unique real-time storytelling, such as quick fire compilations, and transforming lengthy interviews into concise reels. In 2022, this strategy cumulatively garnered 102M impressions and 49M video views. This project highlights my proficiency in leading a team to produce short-form videos, identifying value in outdated content, and embracing modern formats.