top of page

Tapping into Youth and Multicultural Trends

From 2018 to 2020, I spearheaded video production and distribution for the @SFGiants TikTok channel. We achieved tremendous growth, accumulating 16.7M video views and 120K followers, ranking 3rd among MLB teams. Our strategy included leveraging trending sounds and experimenting with diverse narratives like which significantly optimized audience engagement.

bottom of page